Transparency
Open books, audited reports, and traceable impact — every rupee accounted for.
Vision & Mission
Recycle today, restore tomorrow.
Building Plastic Smart Cities — where every ton of waste is collected, sorted, and regenerated before it reaches nature.
SVF
Collect
Sort
Recycle
Regenerate
Our purpose
A India where no plastic ends up in a landfill, a river, or a child's playground.
We envision a circular economy where every piece of plastic is seen as a resource — collected, sorted, and reborn into something new. A future where waste is designed out of the system, and communities thrive in clean, healthy environments.
Collect, recycle, and reinvest in people and nature.
- Collect plastic at source — before it enters the environment
- Recycle responsibly — sort, clean, and pelletize into high-grade feedstock
- Reinvest in people and nature — fair wages, safe conditions, ecosystem restoration
What we stand for
Principles that guide every decision
Dignity of labour
Fair wages, safety gear and training for every waste worker in our network.
Community first
Decisions guided by the people we serve — not by top-down mandates.
Measurable impact
Every programme has clear KPIs, independently verified and publicly reported.
Environmental integrity
We restore what we touch — funding mangrove, river and soil health projects.
Accountability
Responsible to our partners, our recyclers, and the planet. No shortcuts.
How the mission works
From waste to worth — a proven pathway
300+ pointsCollect
92% recoveryRecover
2,400T recycledRegenerate
2030 goalZero Landfill
92% diverted
2,400T recycled
300+ collection points
SDG Alignment
Aligned to the UN Sustainable Development Goals
11
Sustainable Cities
64 communities served with collection infrastructure
12
Responsible Consumption
2,400T plastic diverted to recycling
13
Climate Action
128k T CO₂ emissions avoided
14
Life Below Water
River & coastal clean-up programmes active
8
Decent Work
Fair wages & training for 300+ waste workers