Flagship Initiative

From bin to rebirth

Our end-to-end circular programme — collect, sort, recycle, regenerate, reinvest. Every item we process stays out of the ecosystem and back in the economy.

SVF
Collect
Sort
Recycle
Regenerate

Plastic doesn't disappear. It moves.

What we throw away rarely stays where we left it. Plastic waste migrates — from bins into streets, from streets into drains, from drains into rivers, and from rivers into the ocean. It breaks into micro-particles that enter the food chain, the water we drink, and the air we breathe.

In Hyderabad and across India's urban centres, the challenge is acute. Collection systems are fragmented, and informal recyclers — who form the backbone of recovery — operate without fair wages, safety equipment, or recognition.

450 yrs

to break down — a single plastic bottle outlives its user by generations

Source: UNEP
91%

of plastic ever made has not been recycled; most ends up in landfills or the environment

Source: OECD
11M T

of plastic enters the ocean every year — equivalent to a garbage truck every minute

Source: IUCN

The loop, up close

Four stages that turn waste into worth — anchored, audited, and scaled every year.

01

Collect

Collection is the most critical link in the chain. Without a reliable upstream, the entire loop breaks. SVF operates 300+ drop points across Hyderabad and surrounding peri-urban areas, supported by route-optimised collection vehicles that minimise fuel use and maximise coverage.

Households and businesses can schedule pickups through our mobile app — a simple interface that connects waste generators directly to the collection network. Every item is logged, weighed, and tagged before entering the system.

  • 300+ community drop points across 64 localities
  • Route-optimised fleet — 24 scheduled collection routes
  • App-scheduled pickup for households & businesses
1.2Mitems/yr300+points24routes
Collect — stage 01
02

Sort

Once collected, materials arrive at our Material Recovery Facility (MRF) where they are separated by polymer type, colour, and quality. This step determines the economic value of the output — clean, well-sorted plastic commands a significantly higher price from manufacturers.

Our MRF uses a combination of manual sorting (which preserves jobs for informal workers) and mechanical separation for high-volume streams. Each batch is graded for purity before moving to the recycling stage.

  • Separation by polymer — PET, HDPE, PP, LDPE, and mixed
  • Cleaning and contaminant removal to food-grade standard
  • Quality grading (A/B/C) with batch traceability
7polymer gradesPEThighest volumeHDPEsecond stream
Sort — stage 02
03

Recycle

In the recycling stage, sorted plastic is shredded, washed, and extruded into high-grade recycled pellets (rPET, rHDPE, rPP). These pellets are sold to manufacturers as drop-in feedstock for new products — bottles, packaging, industrial sheeting, and more.

Our process achieves a 92% material recovery rate, meaning nearly every kilogram that enters the facility leaves as a usable product. The remaining 8% — non-recyclable fractions — is directed to co-processing in cement kilns where it displaces fossil fuel.

  • Shred → wash (hot & cold) → dry → pelletise
  • Food-grade rPET for new bottle production
  • Zero process water discharge — closed-loop water system
92%recovery rate2,400Trecycled to date7polymer outputs
Recycle — stage 03
04

Regenerate

Regeneration is what makes SVF different from a conventional recycler. Revenue from pellet sales funds two things: fair wages and social security for the informal recyclers who power the collection network, and restoration of the natural ecosystems affected by plastic leakage.

Our mangrove restoration programme along the Andhra coast directly offsets the environmental cost of plastic that escapes collection. Every tonne of plastic we sell funds the planting of 50 mangrove saplings. It is a reinvestment loop — not charity, but economics with accountability.

  • Fair wages + social security for 640+ informal recyclers
  • Mangrove restoration: 50 saplings funded per tonne sold
  • Riverbank clean-up drives in 12 high-leakage zones
100%revenue reinvested640+recyclers supported50kmangroves planted
Regenerate — stage 04

Materials we recover

Each polymer type has a dedicated processing stream to maximise purity and economic value.

PET
Source

Bottles, food trays, polyester fabrics

Becomes

New bottles, strapping, textile fibre

HDPE
Source

Shampoo bottles, milk jugs, pipes

Becomes

Pipes, buckets, detergent bottles

PP
Source

Food containers, straws, bottle caps

Becomes

Auto parts, battery cases, brushes

LDPE
Source

Plastic bags, shrink wrap, squeezable bottles

Becomes

Bin liners, packaging film, compost bags

Mixed
Source

Multi-layer packaging, composite materials

Becomes

Co-processing fuel, industrial boards

Impact — Plastic Recycling

Proof in the numbers

Measured, verified, and growing every year.

0T
Plastic recycled
0k T
CO₂ emissions avoided
0M L
Water protected
0
Communities served
2021
2022
2023
2024
2025
2026
+1,233% since 2021
Figures as of June 2026Independently audited

Goal pathway

Three milestones live, one in sight — a clear route to zero landfill.

1.2M items/yrCollect
7 polymer gradesRecover
92% recoveryRegenerate
2030 goalZero Landfill
3 of 4 milestones liveZero landfill by 2030

Who it helps

The loop touches lives at every link in the chain.

Children & schools

Plastic-free campuses, awareness workshops, and safe drinking water for communities around our collection points.

Learn more

Recyclers & families

Fair wages, safety equipment, health insurance, and skills training for the informal recyclers in our network.

Learn more

Rivers & coastlines

Less plastic leakage means cleaner rivers, restored mangroves, and protected marine biodiversity along the Andhra coast.

Learn more
SVF Arcade
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Gamification Zone

Become a Plastic Warrior for 2 minutes

Turn a coffee break into cleaner oceans. Every level cleared funds real plastic collection.

12,480 plays3,200 bottles funded
Fund the loop

Every tonne funded is a tonne out of nature

Your CSR budget or individual contribution keeps plastic out of the ecosystem and reinvests in communities and coastlines.